The McCalley Group

Healthcare Startups Don’t Need a General Practitioner.

They need a specialist.

℠

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TV NEWS CLIENT EXAMPLES

One discipline

Services

Whether you sell B2B or B2C
We focus on only one aspect of promoting your business – TV News.

Bruce McCalley

FOUNDER AND CEO

Over 30 Years of Expertise in the Healthcare Industry

Startup Expertise: 2 successful Nasdaq IPOs
1 Manufacturing solution sold to a pharmaceutical startup:
Used in FDA approval for an Early Transdermal Patch Patent Application.
Later acquired by Oracle.
1 ICU Clinical solution sold to billion-dollar IDNs - after the IPO the company was acquired by Philips Healthcare
4 Successful Mergers and Acquisitions
Consistent President Club and 100% Club Winner
Trained over 3,000 Top Sales and Consulting Professionals
International Experience: 46 Countries | U.S. Citizen | Lived & Worked in Brazil & Japan
Limited Language Proficiency in 10 Languages
Expertise in Media Relations, Marketing, Sales, Training, Consulting, & Customer Success

Large Outpatient Clinics including Patient Scheduling and Billing

Medical School Clinical Systems, Cost Accounting, and Inventory Control

Pharmaceutical Manufacturing – Startup Company, Batch Process, FDA

Electronic Health Record (EHR) – Large Hospitals & IDN Sales

Advanced Planning & Scheduling

Customized AI Applications integrated with Epic EHR

CREDIBILITY

Published Author

Synthesis of Polyadenylic Acid-Containing Ribonucleic Acid

During the Germination of Neurospora crassa Conidia

PHILIP E. MIRKES* AND BRUCE McCALLEY

Department of Biology, University of South Carolina, Columbia, South Carolina 29208

Co-Authorship with Phillip E. Mirkes, Ph.D. Developmental Biologist

(Genetics research funded by the American Cancer Society while at the University of South Carolina)

Trust and Credibility - The Lost Art of Professional Selling

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Featured in COMPUTERWORLD and quoted in “This is Money” Magazine

Forecasting Software Sales in Brazil in Q4 2003

Computerworld do Brasil – O Supervendedor – 10 setembro 2003

Computerworld of Brazil – The Supersalesman – September 10, 2003 (English Translation)

Education: University of South Carolina, Pharmacy School – transferred and graduated from GA Tech – first job as a software programmer and assistant systems analyst.

EXPERIENCE